Primary Logo Guidelines

Logo Sizing

The recommended minimum reproduction size of the SNU logo is 1.25’’ in width. Reducing the logo further would compromise legibility and the integrity of the logo reproduction. For digital reproduction, target a width of at least 140 pixels.

Safe Zones

The safe zone of the SNU logo is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

The safe zone on all sides of the logo is equal to the width of the arm of the letter “U”, including serif.

Obtaining the Logo

Logo files can be obtained by contacting the SNU Creative Development Group at brand@snu.edu.

Reproducing the Logo

The Southern Nazarene University logo is comprised of customized graphics and type. The University requires that digital files be used for all forms of reproduction. Any attempt to recreate the art, type, spacing, or styling of the logo could result in inconsistencies in reproduction, which would compromise the integrity of the logo.

Logo Colors

The official colors of Southern Nazarene University’s institutional logo are Pantone 201 and Pantone Black.

Color Matching

When reproducing the logo in four-color process (CMYK) for print or three-color process (RGB) for digital display the following formulas should be used to best match “SNU Crimson” and “SNU Black”:

  • The reversed white logo is a separate mark created specifically for dark backgrounds.

    SNU Crimson

    • Print
      • PMS: 201
      • CMYK: 0.100.65.34
    • Web
      • RGB: 132.22.23
      • HEX: #841617
  • SNU Black
    • Print
      • PMS: Black
      • CMYK: 0.0.0.100
    • Web
      • RGB: 0.0.0
      • HEX: #000000

Full Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo. When printing over a white or light background, the logo should be reproduced in full color. On a solid dark background the logo should be knocked out in white. The reversed white logo is a separate mark created specifically for dark backgrounds.

When appearing on a photo background, the following rules should be followed:

Single Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo. When appearing on a light background, the logo must be printed in black. When appearing on a dark background, the reversed white logo should be used for maximum legibility.

Web Reproduction

When appearing on a web page, follow the same rules outlined for full color and photo backgrounds.