Athletic Primary Logo

The SNU athletic logo is the primary visual identity mark of the University’s athletic program and a full expression of the University name (see Visual Representation of the University Name). It is appropriate for use on all uniforms, merchandise, print and digital applications. It is intended for both on and off-campus use. The logo is intended solely for the Athletic Department’s use with allowances for merchandise primary produced and sold by our licensed partners in the university bookstore. Requests for logos and other brand assets may be made using the Brand Asset Request Form. Questions regarding usage may be directed to brand@snu.edu.

Athletic Secondary Logos

The majority of communications should favor use of the primary logo most prominently. These logos are intended to compliment the use of the primary logo where appropriate in online, print, and merchandise applications.

Crimson Storm Logos

SNU No-Bolt Variation

Athletic Tertiary Logos

The majority of communications should favor use of the primary logo most prominently. These logos are intended to compliment the use of the primary logo where appropriate in online, print, and merchandise applications.

Bolt

Soccer Badge

Color Matching

When reproducing the logo in four-color process (CMYK) or three color process (RGB) the following formulas should be used to best match black, “SNU Crimson,” and “SNU Gray”:

  • SNU Crimson
    • Pantone: 201
    • CMYK: 0.100.65.34
    • RGB: 132.22.23
    • Hex: #841617
  • SNU Gray
    • Pantone: Cool Gray 7
    • CMYK: 0.0.0.50
    • RGB: 153.153.153
    • Hex: #999999

Full Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logos. When printing over a white, light, or dark background, logos should be reproduced in full color. Standard variations of each mark are available to reproduction on light and white backgrounds. Reversed variations are available for dark and SNU Crimson backgrounds. One-color black & white logos are available for use when full color is not an option.

Standard Full Color Logos

Examples of logos for use with white and light-colored backgrounds

Reversed Full Color Logos

Examples of logos for use with SNU Crimson and dark-colored backgrounds

Single Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo. The SNU athletic logos in black and white should be applied when use of full color logos is not an option.

Standard Single Logos

Examples of logos for use with white and light-colored backgrounds

Reversed Single Color Logos

Examples of logos for use with SNU Crimson and dark-colored backgrounds

Incorrect Logo Usage

To ensure visual consistency and to promote recognition, SNU logos must not be altered in any way. Shown are examples of some, but not all, incorrect usages of the logos.

  • Skewing or rotating logo
  • Distorting proportions
  • Screening or changing colors
  • Removing or moving elements

 

Outdated logo

The SNU visual identity system is now the official identity system for the campus. Older designs that were created by or commissioned by SNU have been withdrawn from circulation. The outdated logos shown are not to be reproduced on any new material. On web sites, replacement of outdated logos should be part of any planned update or redesign.

Use of Logo with Team Designations

For purposes of consistency in a appearance, please request logos with team or departmental designations using the Brand Asset Resource Request Form or by emailing brand@snu.edu. Logos with team designations are available in reversed color and single color upon request.

  • Department/Organization
    • Font: Prometo Black Italic
    • Color: SNU GRAY
  • Format
    • The athletic program name should sit horizontally aligned to the right of the athletic mark or vertically below the athletics mark with enough space to clearly distinguish the mark and the designation.